Coffee and tennis may seem like an unexpected combination at first glance, but they actually have a lot in common. Moments to remember, skill, dedication – it is in this synergy that the values shared by Julius Meinl, one of the world’s leading coffee brands, and the Belgrade Open tennis tournament are intertwined. As a proud sponsor of this prestigious tennis tournament, Julius Meinl brings the philosophy of enjoying the moment, relaxing, reflecting, gathering energy and achieving goals. Belgrade Open, as a top sporting event, brings together the best tennis players, and with Julius Meinl as a partner, visitors to the tournament can experience perfectly served moments for relaxation with coffee.
Your coffee, your ground for reflection and relaxation
Julius Meinl, through its “I Do It Meinl Way” campaign, invites us to return to the small but precious moments that we set aside for ourselves. In a hectic world, where stress and speed are often present, coffee becomes a ritual for slowing down and enjoying the present moment. Just as tennis players on the court balance precision, strength and concentration to achieve perfect serve, so every sip of Julius Meinl coffee served represents a moment of perfect harmony between taste and relaxation. And just like the perfect tennis shot, every cup of Julius Meinl coffee has been perfected with great dedication. The knowledge and experience of generations of Viennese craftsmen who have dedicated themselves to roasting and preparing coffee, have left us a legacy of the perfect aroma in every cup served – every time.
Gem set match: coffee and tennis as a winning combination
For professional tennis players, as well as for all those who follow this sport, success does not come overnight. It takes time to train, dedicate, but also to choose the right moment to take a break. Julius Meinl encourages just that – to return to ourselves, to indulge in a precious rest, and then to come back stronger and more prepared for new challenges. On or off the court, success is the result of well-timed breaks, enjoying the small moments, and regaining focus. Just as every tennis shot is thoughtful, every sip of coffee becomes a moment for reflection and a reset of the mind. Connect with yourself, slow down and create unforgettable moments – served for you, by the best. Enjoy the ultimate game this fall, with top quality coffee!
